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SendInBlue
SendInBlue is powerful email marketing solutions for those on a low budget since it comes with a free plan which is unfortunately slightly limited. SendInBlue is another owning email marketing platform.
They were originally built for the purpose of sending transaction-based emails, but now they’ve combined the power of both email and SMS campaigns into one unique platform.
Overall, it’s very easy to use and has a generous free plan, since the plans are based on the number of emails sent and not the number of contacts. Included are typical features like list management, campaign reporting, and email optimization.
One’ll find a variety of third-party integrations too. However, if one want to get access to most advanced features, then one’ll need to upgrade to one of the most advanced plans.
Who should use SendinBlue email marketing software?
SendInBlue is great for businesses or individuals who send a ton of email. Since pricing is based only on email volume, and not contact list size.
How much does it cost?
SendInBlue has a unique pricing model based on email volume.
Here’s how it works out:
| · Limited free plan: Send up to 300 emails per day |
| · Monthly limit of 9,000 emails per month |
| · Unlimited number of contacts |
| · Lite plan: 19 Euros per month |
| · Send up to 40,000 emails a month |
| · No limit on the number of daily emails |
| · Unlimited number of contacts |
| · Essential plan: 29 Euros per month – Send up to 60,000 emails per month |
| · No daily email sending limit |
| · No logo on emails |
| · Unlimited number of contacts |
| · Premium plan: 49 Euros per month to 129 Euros per month |
| · Send up to 120,000 or 350,000 emails per month |
| · No daily email sending limit |
| · Access to advanced automation features |
| · Unlimited number of contacts |
Overall, the plans are pretty flexible. There isn’t a money back guarantee, but the forever free plan should tell enough to move forward with the service. There’s also Pre-Paid Credits, so can buy a certain volume of emails to send without a monthly commitment.
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ConvertKit
ConvertKit was founded back in 2013 by Nathan Barry. They target a section of the market affectionally called “creators”. So, people like vloggers, bloggers, authors, Instagram stars, course creators and more.
One of its biggest selling points is how easy it is to create email automation workflows. It relies upon a visual builder, so one can actually see how their email sequences will play out.
There’s also a built-in landing page editor that’s very useful, one can start email marketing and don’t even need a website. Just a source of traffic like one YouTube channel, or social media account.
One’ll find in-depth subscriber management, tagging, and advanced email segmentation features.
Who should use ConvertKit Email marketing software:
This tool is best for those who don’t mind spending a bit more (individuals or small teams), and are looking to send plain text emails.
How much does it cost?
| 0-1K subscribers | $29 per month |
| 1K-3K subscribers | $49 per month |
| 3k-5k subscribers | $79 per month |
| 5k+ subscribers | Custom pricing |
No matter which plan one chooses, one’ll have access to the same exact features. If one’d like to try before one buy there’s a 14-day free trial that includes all of the features. There’s a 30-day refund policy if one don’t like the service. The refund will typically take 3-5 days to show up back in one account.
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Drip
Drip is a relatively new email marketing provider. Their core demographic is bloggers, marketers, and eCommerce site owners.
Not only is this tool very beginner-friendly but it’s intelligent marketing automation tools really outshine what else is out there on the market. If one an eCommerce store owner, or one sell multiple different digital products, then Drip is a solid choice.
One’ll be able to build a deep understanding of customer intent and purchasing behavior, with the ability to track metrics like: For example, if one run an eCommerce store one’ll be able to create messages that are based on metrics like:
Returning visitors vs new visitors – Visitors who abandoned their cart. People who clicked on an email link vs those who didn’t but, it doesn’t stop there one’ll also find integrations for WordPress, WooCommerce, and have the ability to send follow up text messages, Facebook ad integration, and more.
Who should use Drip Email marketing software:
Basically, if one sells a lot of products (digital or physical) and want to create
complex marketing sequences without pulling one hair out, then this tool might be for one.
How much does it cost?
| · Starter plan: Free forever Up to 100 subscribers |
| · Unlimited email sends |
| · Basic plan: $49 per month Up to 2,500 subscribers |
| · Unlimited email sends |
| · Pro plan: $99 per month Up to 5,000 subscribers |
| · Unlimited email sends |
| · Enterprise plan: Get a custom quote |
| · Anything beyond 5,000 subscribers |
Drip offers a very small forever free plan, along with a two-week free trial for the Basic and Pro membership levels. If one chooses to continue service after those two weeks, then one card will be charged.
There is a 30-day refund window from when one start one service, but it’s up to the discretion of Drip whether one will receive a full refund.
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MailChimp
MailChimp is a simple to use email marketing tool for bloggers and smaller websites as it comes with a free plan. MailChimp not only has a cute company mascot, but they’re one of the leading email marketing providers, with over 1 billion emails sent a day using their service.
MailChimp is constantly evolving. You’ll find new features spring up all the time. There’s even social media integration too. The template selection is decently sized, and they’re very easy to customize.
one’ll also find advanced email marketing features available as well, like contact segmenting, autoresponders, service and app integrations, time-zone based sending, A/B testing and a lot more.
Their support team is also very responsive via live chat or email. Plus, there are a variety of educational resources available.
Who should use MailChimp Email marketing software:
A lot of people use MailChimp simply for the free offer alone. Beyond those on a budget, MailChimp is great for bloggers and business owners who want an easy to use tool that’s packed with advanced features.
How much does it cost?
The free plan allows you to have up to 2,000 subscribers and send up to 12,000 emails per month. Once you’ve exceeded these numbers you’ll want to upgrade to the Grow or Pro plan.
| · Free plan: It’s free forever |
| · Send up to 12,000 emails per month |
| · Grow your list up to 2,000 subscribers |
| · Email support included for 30 days |
| · Grow plan: Plans start at $10 per month |
| · Up to 5,000 subscribers: $50 per month |
| · Up to 10,000 subscribers: $75 per month |
| · Up to 25,000 subscribers: $150 per month |
| · Up to 52,000 subscribers: $250 per month |
| · Pro plan: Plans start at $199 per month |
| · Up to 5,000 subscribers: $50 per month |
| · Up to 10,000 subscribers: $75 per month |
To determine your monthly rate for the premium plans, use the pricing calculator at the bottom of the pricing page. Since the free plan is so extensive you won’t find any refunds or money-back guarantees.
The only way to receive a refund is due to a technical error on behalf of MailChimp, or your account was terminated without cause.
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Constant Contact
Constant Contact is the best email marketing service for small businesses. Their email automation software comes with 60-day free trial and offers users multiple customization and integrations options while keeping it simple and user-friendly.
Founded in 1995, Constant Contact has grown to become one of the largest email marketing services in the world. They continue to advance their offerings and grow into new spaces that other providers aren’t covering.
For example, you’ll get access to an event management tool, and an innovative social media tool that lets you create coupons and downloads to share on social media. You’ll also find hundreds of different integrations, so you can integrate any other apps and services you currently use.
Beyond the unique features above you’ll also get a wide range of niche-specific templates to use and a dashboard that presents your most important email metrics. They offer a ton of useful guides and services, very helpful for those who don’t have any email marketing experience.
Plus, you’ll get access to live chat, email, and phone support. Still, there’s one glaring drawback. There aren’t really any automation tools, and for the price, you’re paying it really should be there.
Who should use Constant Contact Email marketing software?
Constant Contact is a great choice for small business owners who need a tool that does more than just email marketing.
How much does it cost?
There are two plans to choose from. Each of these plans breaks down into pricing levels based upon number of contacts.
Email Plan:
| 0-500 subscribers | $20 per month |
| 501-2,500 subscribers | $45 per month |
| 2,501-5,000 subscribers | $65 per month |
| 5,001-10,000 subscribers | $95 per month |
Email Plus Plan:
| 0-500 subscribers | $45 per month |
| 501-2,500 subscribers | $70 per month |
| 2,501-5,000 subscribers | $95 per month |
For both types of plans you’ll get a 10% discount if you pre-pay for 6 months, or 15% if you pre-pay for 12 months.
There’s also a 60-day risk-free trial (no credit card information required), so you can test out the tool for up to 100 contacts.
You’ll also find a 30-day money back guarantee. You get a 100% refund as long as you’ve uploaded contacts to the service and sent at least one email.
Get started with Constant Contact here (60-day free trial)
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